UGC (User-Generated-Content) is brand-centric content created by everyday consumers and shared on social media. UGC differs from influencer content in that it focuses on your brand and audience, not the influencers.
People no longer want to be sold to; they'd rather discover a
product on their own by experiencing it through the experiences of people like them.
People buy with their emotions, not their wallets.They want to feel like they're buying from a friend who understands them.
The need for UGC is becoming increasingly important because it allows a product to be showcased in an authentic way that allows your audience to relate and build trust.
12X More engagement with UGC videos in average.
92% Of consumers are more likely to trust someone they don’t know than branded content in average.
86% Of businesses utilize UGC as part of their marketing strategy.
50% Decrease in cost-per-click in average.