00:00 The first thing that caught my eye with Ideal's precious jewelry is the sparkle of their diamonds.

00:04 I learned that they're expertly cut in a city well known for its diamond heritage called Antwerp in

00:09 Belgium. Ideal actually have their own in-house ateliers there where each piece is carefully

00:14 handcrafted by masters who spent generations perfecting their craft. What makes Ideal so

00:18 cool to me is their modular design concepts. Their pieces are made to mix and match so you

00:23 can literally create endless looks without having to buy a whole new set of jewelry.

00:26 You just have to start with a base like the gold chain or the classic diamond studs.

00:31 So for the studs you can choose from different sizes. I have the petite and medium sizes here.

00:35 Ah they are so beautiful even just one alone. And then you add different attachments to switch

00:40 things up. Basically one pair can go from minimal and chic to bold and eye-catching in just a few

00:45 seconds. Ah just look at how stunning they are. I feel that their pieces are just so effortless

00:51 for everyday wear yet sophisticated enough for special occasions. I actually love that

00:56 all their jewelry is made from the highest quality lipochrome diamonds and set in solid

00:60 14 karat gold so you don't have to take them off to shower or anything. They'll last forever.

00:65 Basically it's fine jewelry that actually fits your life. Go check out Ideal's modular

00:69 diamond collection. If you're anything like me you'll love it.