00:00 Wait, before you go, if you're selling on TikTok shop, your content lives or dies in

00:06 the first few seconds.

00:07 I've studied hundreds of top performing videos and I keep seeing the same three hooks pulling

00:12 in thousands in commissions.

00:14 Let's go through them so you can steal them.

00:17 First, close-up visuals, but not just the product, zooming right in on the action or

00:23 result.

00:24 Why does it work?

00:25 Well, when you're scrolling, a bold and expected visual interrupts your brain and makes you

00:30 stop for half a second.

00:32 That pause TikTok notices and pushes your video to more people.

00:38 Second series updates, think day five using this, part 10, one week later.

00:44 It's addictive because people want to see the ending and it works particularly for things

00:49 that change over time.

00:51 And third, real unplanned reactions.

00:54 Think your friend tries it for the first time and laughs, gasps, or says, no way.

00:62 Is that real?

00:63 It's not scripted.

00:65 It's in the moment and it works because people feel like they're there with you.

00:71 Now you could test all these hooks yourself, or you could just look at the exact TikTok

00:77 shock videos already making 2K, 10K, even 40K a month.

00:84 Inside our creator community, Social Architects, we post these winning videos every week and

00:91 we break them down so you can make them your own.

00:94 If you want in, drop interested in the comments or tap the link in the bio.